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About Us

The competitive edge is now measured in ounces. During his son’s journey from JV lacrosse hopeful to NCAA standout, our founder Jay Ciccarone discovered how adding a tightly wrapped weight at the end of the lacrosse stick improved shot speed, pass accuracy, and stick skills. The results were so significant, he engineered specific training tools for other sports, fitness, and recreational exercise. Creating a whole new category of training gear known as Light, Adjustable, Competitive, Equipment. L.A.C.E. Ups. 


The L.A.C.E - Light, Adjustable, Competitive, Equipment

From athletic performance to active lifestyles, LaceUp and level up your limits with the newest competitive advantage, a pliable weight encased in comfortable and durable foam engineered to maximize every movement, in every sport, or every workout. 

Just what we needed for the home gym - you can raise the intensity of the exercise by adding the weights while on the rowing machine or the Pelaton. My granddaughter also uses them when on her walks.

— Joseph J. Truncale

I am so pleased with the product and have recommended it to my team mates. Thank you again. Amazing product that is worth getting to improve your workouts!

— Barbara McArthur

Got these to add a little extra weight to my workouts. They truly are ultra flexible. You can manipulate them many different ways and they hold their shape pretty well. Great for when you want some added weight to workouts.