How it started
I’m an inventor. For me, the best products are those that are simple, solve a problem and are rooted in science. We knew that adding weight to an extremity during exercise increases your cardiac output and strengthens your muscles. But we needed something that was easy to use, safe and effective. So we created it. We made LaceUp in my garage until we couldn’t keep up with demand.
Jay Ciccarone - Founder


Our weights
Our Wearable Weights are designed to be used by athletes and recreational users alike. You can transform daily chores like cleaning into an exercise routine. Stick to what you love. Not into running? Try yoga, Pilates, Barre, dancing, tennis, walking, swimming, or shadow boxing. Avoid workouts you don’t love as it makes it that much harder to find the motivation to get moving. If you mix up your routine and find activities you enjoy, it won’t seem like an inconvenience to your day, but something to look forward to.